Saturday, May 7, 2011

POP Design

Have you ever heard of Revive Hair Gel? I believe that eople usually use Gatsby more that Revive =(

My MI assignment was to design a Point of Purchase for Revive hair gel.

Here is my design:


The concept is to reintroduce the product to consumers and gain the consumers' trust on the product. In this design, I create a competition to win a trip to peneng to attract the public. The board was shown the step of how to take part in this competition. First, he need to style his hair by using the provided tester. Second, do posing together with the provided ceach chair and take a photo. Third, send the photo the provided website.

Since i choose Peneng as the location, i include the coconut tree to gave the beach feel to the public as well as attract them to look at my product.

This assignment do not limit us in budget and using space. So we cant do whatever we want to create the best POP for our product.


What do you think?
 

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